Before you create a landing page, you need to understand what it is and what its purpose is.
It’s pretty simple, it’s a page on your website the visitors will land on when coming from a specific place. Usually the page is adapted to where they are coming in from, and is designed to make them to do something specific (like buy or sign up for something).
So ask yourself where are you posting the link to this landing page and what you want people to do when they land there.
For example, if you’re making a Facebook ad, then you can have a landing page that says something about the fact that they found you through Facebook. It makes a better connection with your visitor and will increase your chance at converting them.
Now that you’ve determined what you are doing and why, you can follow these easy steps and you’ll have your landing page done pretty fast! You can rinse and repeat as many times as you want!
- You need a domain name and web hosting.
- You need to choose a template.
- If it’s a WordPress template, then you need to install WordPress.
- Install your template.
- Modify your template.
That’s it, you now have your Landing Page up and running, now you need to get people to visit it!
Ideally you make several different versions to start so you can see which one has a better conversion ratio, and then run with that one!